tag:blogger.com,1999:blog-12230160418233191782024-03-08T07:36:03.209-08:00Portillo's BlogAnonymoushttp://www.blogger.com/profile/10868795875214181914noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1223016041823319178.post-13754688380539041512018-03-15T19:57:00.000-07:002018-03-15T19:57:09.806-07:00Hacking Algorithms is not Best Marketing Practice<br />
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">How many businesses spend time and effort in
<a href="https://sproutsocial.com/insights/social-media-marketing-strategy/" target="_blank">social media marketing</a>? Over the past decade, marketing on social networks like
Twitter and Facebook has become a Mecca of free advertising but at what cost?</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><b>Hacking Algorithms</b></span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">Programmers and technical support personnel at
social networking sites have begun a battle of sorts with marketers of goods or
services for free on their pages. New algorithms and blocks have been built
into the platforms to discourage marketing from reaching everyone and it is working
for the most part.</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">However, small and large businesses have whet
their appetite on the free exposure and found ways to reach past algorithms to
continue exposing their products and services to the general population. The
idea is to raise exposure but the numbers don't show effectiveness of the
tactics. </span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><b>Targeted Ads</b></span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">When an ad is targeted to a group of people who
wish to know more about the service, then popularity and recommendations go up.
That is not what is happening when businesses try to circumvent the guidelines
and rules that social networking sites put in place. The business may get
10,000 'likes' or 'followers' but are they getting 10,000 new customers?
Statistics seem to indicate the opposite. Those who initially checked the
'like' box are likely to become annoyed by additional ads sent to their
timelines.</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><b>Google and SEO</b></span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">In the beginning of search engines, it was easier
to reach top of a search list. Google has created new algorithms that look for
quality over quantity. Instead of searching for a topic and having a list of
websites that use the keywords often, they search for websites that use
keywords in a quality and pertinent way. This puts the highest quality websites
at the top of the list and improves searcher's satisfaction with the results.</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><b>Best Practices</b></span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><a href="http://www.californiaondirt.com/2018/02/26/digital-marketing-really-good-viewed/" target="_blank">Marketing to targeted audiences</a> is the best
method of driving traffic to your business. Lists of fans who have no use for
your service will not boost traffic regardless of their numbers.</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><b>Exhausted</b></span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">In that past three or four years, CEO's like Mark
Zuckerberg have been looking for ways to improve the social content at the cost
of reducing irrelevant marketing posts. It is much more difficult to continue
to force a business's existence on Facebook. The addition of a mini-questionnaire
when users hide content helps Facebook to further reduce the appearance of
marketing posts.</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;"><b>Improvements in Marketing</b></span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">If marketing companies followed the algorithms
rather than trying to hack past them, they would likely find positive results.
Their audience would be targeted to those who are in need of the services or
goods they are offering and everyone would benefit. </span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">Let's face it, most people do not want to be
bothered with irrelevant advertisements. This is across the media market, too.
Online television programming removes ads for a fee. These services are very
popular. The same can be said for online advertisement. People will search for
what they need and do not require in-your-face advertising that is more
intrusive than helpful.</span><span lang="EN-GB"><o:p></o:p></span></div>
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<span lang="EN-GB" style="font-family: "verdana" , "sans-serif"; font-size: 9.0pt;">If marketers wish to reach their clients, quality
over quantity is key. Ensure that your website presence is positive. Pay the
money for a domain and acquire a web developer to give your <a href="http://www.californiaondirt.com/" target="_blank">SEO</a> and your site
the desired effects to draw the public to your website rather than trying to
force it on them.</span></div>
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